Industry Solutions - Retail

The World's Leading Brands Rely on CYBRA Corporation

The world's leading brands rely on CYBRA Corporation products for price marking, care label printing, compliance labeling, RFID tagging, and production volume printing

MarkMagic Helps Mountain Equipment Co-op Keep Members Happy, Prices Low

Mountain Equipment Co-op was conceived in 1971 within the cozy confines of a storm-battered tent. While enduring a savage mountain storm, a small group of students agreed they needed a place to buy gear not carried by conventional retailers – avalanche transceivers, ice axes, rope... the works. .

Today, MEC is Canada's largest supplier of quality outdoor equipment. With more than two million members in 192 countries, MEC is a vibrant retail co-operative, with stores across Canada, as well as a comprehensive web store ( www.mec.ca ) and phone/mail order service. .

Mountain Equipment Co-op , who uses MarkMagic Bar Code Label Software for item marking, provides quality products and services for self-propelled wilderness-oriented recreation, such as hiking and mountaineering, at the lowest reasonable price in an informative, respectful manner. A member-owned co-operative, MEC strives for social and environmental leadership.

To meet the ever growing demands of their membership, in 1994 MEC IT Specialist Paul Goudron turned to CYBRA Corporation for an AS/400-based bar code label printing solution.

MarkMagic Enabled

MEC relies on the combination of MarkMagic Barcode Label software and Monarch Marking Systems thermal label and tag printers to print garment hang tags and item labels.

Integration between MEC's JDA International Retail Management System and MarkMagic enables tags and labels to be automatically generated based on merchandise SKU.

Over the years, MEC has used MarkMagic to print plastic ID cards for their members, and Goudron is currently evaluating the MarkMagic Forms Adobe PDF Option. “Because we are already a MarkMagic Bar Code Label software customer, adding MarkMagic Forms will be an easy decision. We've been working with MarkMagic for more than 10 years, and we already know how to use the product,” Goudron says. "The MarkMagic Forms Adobe PDF Option will let MEC eliminate the time and expense associated with faxing purchase orders," adds Goudron.

MEC: Socially Responsible Performance

For more than 30 years, MEC has been providing durable, high-quality products for their members in a way that respects the environment, as well as the health, safety, and dignity of the workers who make MEC products. They select factories that work to be role models of responsible business and labor practices and believe that supporting good practices at a factory level is part of a broader human rights solution. Tools such as MarkMagic help ensure the MEC member-driven vision shines bright for years to come.

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