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What takes less than 18 minutes to manufacture, and has
a shelf life of eight days? Kosher for Passover
baked goods produced by CYBRA customer, Joyce Foods, one
of the world's largest manufacturers and distributors of
kosher foods.
Joyce, which produces or distributes more than 3,500
different kosher food items, relies on MarkMagic Bar
Code Label Software and a wireless network from CYBRA
Partner Teklogix to help them meet the ever
growing demand of kosher consumers for certified kosher
products.
The challenges of producing Kosher for Passover products
begins in Autumn, when the Newark, New Jersey-based
plant begins production of Passover items.
According to Jewish law, leavened bread, termed chometz,
is forbidden. The traditional baked staple permitted and
associated with Passover is matzah, which is baked from
dough that does not rise. The dough used for matzah
contains no yeast, just flour and water, and must be
baked within a very short time span, usually 18 minutes.
Understandably, it is very difficult to create a baked
product that is Kosher for Passover.

The seasonal nature of Kosher for Passover products
required Joyce to employ time-tested,
industrial-strength tools for making sure their product
is packed, picked, and shipped properly. With only eight
days for the products to be served and eaten, there is
no time in the Kosher for Passover supply chain to
correct mistakes.
To ensure that the right products are
shipped to the right customer at the right time, Joyce
developed a bar code carton, pallet, and shelf labeling
system using MarkMagic Bar Code Label Software for
iSeries, and a system of handheld terminals and wireless
printers to reduce picking, packing, and shipping time.
Before the system was installed, the company was having
difficulties matching items to orders in a timely
fashion. Now, as the company grows, the MarkMagic-based
system helps Joyce keep track of an ever-increasing
order flow.
According to Joyce's Yossi
Ostreicher, MarkMagic was easy to integrate into the
company's BPCS production system from SSA Global. "We
print shelf labels for each slot in our racking, and
case labels are printed and applied as finished goods
leave manufacturing for the warehouse." CYBRA supplied
Wireless Zebra printers to make it easy to print labels
at the point of application. Continues Ostreicher,
"Orders are printed by slot number, and we use the 7035
Teklogix wireless terminals to confirm that the picker
is at the correct slot, and the correct item has been
picked."
MarkMagic is also used to create raw material labels and
is indispensable for physical inventory. "With so many
different SKU's," concludes Ostreicher, MarkMagic makes
it easy to label everything in our plant from raw
materials, to finished goods, to containers and even
plant maintenance supplies."
All baked goods
contain flour and the process time of any cake or cookie
far exceeds what is
acceptable for Passover. The primary obstacle to
certifying a baked product as kosher for Passover is the
standard primary ingredient, flour.
According to Joyce's Yossi
Ostreicher, “The greatest challenge of baking kosher for
Passover is not using flour.” The standard
substitute raw materials used throughout the industry
currently are potato starch or matzah meal. Matzah meal
is ground matzah and is typically viewed as the
preferred substitute, since it is flour already baked in
an acceptable form. Due to the sensitivity of Passover
certification, Joyce must ensure that many of the routine
ingredients used year-round do not somehow find their
way into a Passover certified product.
It requires great
ingenuity and creativity to manufacture a product
similar in quality that meets strict Passover standards.
Tools such as MarkMagic Bar Code Label Software help
ensure the required certification.
Do you have a MarkMagic success story that you would like to share?
Let us know by writing to
editor@cybra.com |
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