CYBRA Corporation

When I'm in the mood for a brain freeze, I head to my local Dairy Queen for the Blizzard of the Month.  I head home with a milk mustache and a smile. For the last two weeks, consumers walking into the Dairy Queen in Rochester, Indiana, have been offered something beyond ice cream and hamburgers. A pile of identical tiny RFID tags, each with peel-off adhesive strips, sitting right next to the waffle cones.

According to Evan Schuman's StorefrontBacktalk,  when those consumers return to that Dairy Queen with those tags stuck to their wallets, their watchbands or the back of their cellphones, identical those tags shall be no more. Given the differing purchase histories of each customer, the tags will deliver sharply different discounts and offers. In effect, the tags will serve as digital coupons as well as makeshift CRM/loyalty programs.

According to Schuman, RFID makes these coupons spontaneous -- because customers can use them to get customized discounts at any time without first downloading something from a computer or waiting for Mr. Postman to deliver a coupon package. 

Read the whole "scoop" here.