MarkMagic helps Wacoal America label with care
 Wacoal America, Inc. is a premier manufacturer of ladies intimate apparel. This MarkMagic customer manufactures garments under the Wacoal, Donna Karan Intimates and DKNY Underwear labels. Wacoal Dominicana, the company's manufacturing plant in the Dominican Republic, produces many of these high quality garments.
Garment care labels have many regulatory requirements and must provide accurate information to consumers. Wacoal garment labels include such information as brand name and logo, style number, sizing for the US, Europe and Japan, country of origin, care instructions in three lWacoalanguages and standard symbols, content information in three languages, the manufacturer's registration number and a code for the date of production. It's a lot of information to fit on a label small enough to attach to an undergarment.
 Wacoal bra care labels are long and narrow. They are folded like a book and the spine of that book is sewn into the garment. The label is printed on a soft satin tape on both sides. All of these things made finding the right solution for printing labels at Wacoal Dominicana a challenge.
It's a job for MarkMagic
According to Cathryn Hondros, Vice President/IS of Wacoal America, Inc., "The care labels in our garments need to be accurate and to match the information in our style master. Another objective of our care label printing project was to reduce the manual entry and duplicate entry required at our plant."
Hondros continues: "To accomplish this, we created a care label printing program on our AS/400 and integrated it with our ERP package which is the Ron Lynn Management System (RLM). Custom programs were written to extract the style information and the cut order information from the RLM system." The information is then used by MarkMagic to produce two-sided satin labels on the Paxar Snap 500 with finishing station and cutter which is attached to the company's System i server.
The custom software program is reducing keystrokes and entry for the plant. The user can print by cut order. This means all styles, colors and sizes on a cut order are printed with a single request. In a SKU-intensive environment, such as Wacoal's with style, color, cup and back size, this is a very efficient way to operate.
In this screen, Wacoal Dominicana user lists all the cut orders for which he wants printed labels. When he presses Enter, all the SKUs in the cut order are displayed. The user can adjust the quantities.
From this screen, Wacoal Dominicana user can press Enter again and all the labels for those cut order are produced. The user also has the option to print care labels by SKU.
Concludes Hondros, "Integrating RLM, MarkMagic and the Paxar Snap 500 on our AS/400 has proven to be an accurate and efficient way to produce labels at Wacoal Dominicana."
A MarkMagic Shop
In addition to this custom care label printing application, a common component in use at Wacoal America is MarkMagic. In addition to the Ron Lynn Management ERP software, the company also uses Manhattan Associates WMS to print carton labels on Zebra and Avery Dennison thermal printers. In short, Wacoal uses MarkMagic for all their compliance labeling.
Wacoal's Fit for the Cure® Program
Wacoal supports the Susan G. Komen Breast Cancer Foundation. Ladies can receive a complimentary fitting in a Wacoal, DKNY Underwear or Donna Karan Intimates bra from a Wacoal fit specialist. For every woman that participates, Wacoal will donate $2 to the Susan G. Komen Breast Cancer Foundation for breast cancer research and outreach programs.
Wacoal will also donate an additional $2 for every Wacoal, DKNY Underwear or Donna Karan Intimates bra purchased at these events.
Wacoal offers to help women keep a promise to themselves. Women can sign up at any Fit for the Cure® event or online for a complimentary email reminder to do a monthly self exam.
No Purchase Necessary. Fit for the Cure is a registered trademark of the Susan G. Komen Breast Cancer foundation. For 2007, Wacoal will make a minimum guaranteed donation of $250,000.
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